Digital Marketing 101

If you are planning to set up a small business to serve your local community, you have come to the right place, as we introduce the subject of online marketing. For the average person, IT-related content might be a bit challenging, so we break down what digital marketing is all about.

• Search engine optimization – SEO is the art of boosting a website’s rankings within Google searches; keyword research is necessary in order to achieve your goals and once you have reached the first page of search results, SEO services need to be ongoing.

• Social media marketing – Facebook, X, Instagram and TikTok are all great social media platforms and when you hire a social media marketing team, you can expect great results. They can generate a large social media following, as well as placing ads to generate leads. Many small businesses completely overlook the fact that they can use their social media accounts to market their business.

• Pay per click advertising -The top platform is Google Ads, where you can have your ad placed right next to the top Google search results. This is a rather complicated process that is best managed by professional marketers if you want to get the best ROI. Talk to any leading digital marketing agency and they can create and manage a PPC campaign that delivers the desired results. 

• Link-building – Google likes valid links and there are many different types; inbound, outbound, internal and external and a good digital marketing agency offers a range of link-building services to put your site up there with Google and other search engines. You can put links to your landing page in blogs and have them posted on top blogging platforms, which is a great way to direct traffic.

• Web design – If you want a professional-looking website, find a leading web designer and they can take your concept and run with that. They also offer admin services to manage your site, should you be too busy for that. A website is never ‘finished’ rather it is a work in progress and by adding content regularly, Google will notice the platform and give you a higher ranking.

We hope that this short article helps you to gain a better understanding of digital marketing and what it can do for a small business.