What Are the Most Popular Eyeshadow Colors in the Market Today?

It might not look obvious, but the global eyeshadow market was valued at over $3.5 billion last year, according to recent market data. So if you’re planning to dabble into the makeup business, selling eyeshadow is one of the best ways to start.

Finding the right eyeshadow manufacturer is crucial to your success since they will formulate, produce and package your product to sell on the shelves. But you should also not forget that choosing the right eyeshadow colors to include in your palette could also make or break your business. But what exactly are the most popular eyeshadow colors in the market today?

• The Neutrals

A neutral eyeshadow palette is essential in any makeup kit because you can use it for day and night and can blend well with any other palettes. In fact, neutral palettes are some of the most sellable in the market, especially if you cover different skin tones. Browns and taupes top the list since they are used as a base for eyeshadow makeup. They also create the foundation for that smoky eye effect, which is used a lot by makeup artists. Sand and beige are another favorites because they’re perfect for daytime makeup. You can also add rose gold, gold and champagne into the mix as your metallics since they highlight the eyeshadow makeup, especially for nighttime events.

• The Bold Ones

Of course, you can’t have an eyeshadow palette without a lot of colors. Bold eyeshadow palettes will never go out of style since they allow for diversity and creativity in coming up with different looks. In fact, the more colors you have on your palette, the greater its appeal, as it can cater to a variety of makeup preferences. Burgundies, blues and purples are especially good since they create depth, drama and warmth that help to highlight the eyes. You can also experiment with different tones to really create a diverse eyeshadow palette that would fit the different needs of your consumers. Make sure to study your target audience to know exactly what colors would be most attractive and useful to them.

When choosing the right eyeshadow colors for your palette, make sure to think about your customers. It’s also very important to be inclusive when deciding on your products, so you can cater to different skin tones. This would make your product more appealing to a wider market, especially since most consumers these days prefer brands who think about every skin tone when creating their products. 

Of course, partnering with the right manufacturer is crucial—they’ll help you create the ideal eyeshadow products to make your brand stand out in a competitive market. At MPlus Cosmetics, we have the experience, tools, and expertise to formulate the perfect colors for your eyeshadow palette and other makeup products. Contact our team today to learn more about how we can be your trusted eyeshadow manufacturer and partner in creating standout cosmetics.